The platform
Timely, trustworthy Executive Visibility.
The numbers that matter, current and reliable, in one place — so the picture of the business is never a reconstruction project.
Where the idea came from
A decade learning how the best operators actually run companies.
Some of the most important lessons behind Aligned KPIs™ came from more than a decade working as a CEO and alongside CEOs, investors, and operators within billion-dollar venture capital firms.
Venture firms face an interesting challenge. They may have dozens or even hundreds of companies in their portfolios. They can't run each business themselves. Instead, they develop disciplined frameworks for understanding performance — using trusted data, consistent metrics, operating rhythms, and clear accountability to quickly see what's working, what isn't, and where leadership attention is needed.
DJ saw firsthand how powerful that discipline could be. He began adapting many of those frameworks and operating practices to his own companies and, eventually, to the CEOs and organizations he advised.
Those practices weren't theory. They were how serious operators kept their bearings.