Aligned KPIs™ gives chamber and association CEOs one trusted view of their finances, membership and strategic plan, with an experienced executive beside them. The first platform designed specifically for Executive Visibility.
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I finally know my numbers.
Trusted by chamber, association and business leaders
The CEO needs visibility to run the organization with confidence. The board needs it to govern with confidence. And the team needs it to know what’s expected and see the progress they drive. Aligned KPIs gives every seat the same trusted picture, at the right level of detail for each.
Together: one shared source of truth. Stay aligned.
Your finances, membership, events and CRM live in different systems. Board packets take a week to build, and by the time the numbers reach the CEO, then the board, the moment to act has passed.
Large organizations close that gap with analysts, controllers and BI teams. Chamber CEOs are expected to lead without them. This isn’t a reporting problem. It’s a leadership problem.
“Aligned KPIs has effectively added a staff person to my team — like an amazing unicorn employee who can pull reports, analyze the data, simplify it into three sentences, and make it all beautiful. With clear sight lines to financial and membership performance, DJ and Aligned KPIs have made it easier to spot trends and make confident decisions.”
Executive Visibility is timely, trustworthy insight into the financial, membership and strategic drivers that matter most, so leadership sees problems and opportunities sooner and decides with confidence.
One trusted view of finances, membership, retention and goals, connected to the systems you already use and always current.
Trends, forecasts, alerts and plain-English Executive Intelligence explain what’s changing and why it matters, in the order a CEO would say it.
An experienced executive works alongside you to decide where to focus, present to your board and turn visibility into action.
Pick the sections, and Aligned KPIs writes the slides from your live numbers: a finding for every title, the insight behind it, and your sources on every page. It’s the feature our early customers talk about most.
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Card payouts arrive days later, net of fees and bundled together. Checks are batched. A payment lands in the wrong month. Deposit Reconciliation matches every payment in your membership system to its QuickBooks deposit and the bank, and lists exactly what doesn’t match.
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Available now through your Executive Partner, and coming to the platform under Revenue & Cash. Works with GrowthZone and QuickBooks Online today.
Your Executive Overview, read aloud in a natural voice in about two minutes. Or copy it as text for an email.
Many customers keep a live view on a screen in the office, updated through the day, so the whole team sees today’s joins, cash and events.
Today’s numbers, cash, renewals, events and member search, with Listen in the same voices.
deficit that a misread statement would have shown as a $27,489 surplus. The Monthly Scorecard caught it before the board saw it.
and $840,550 in dues, read straight from the membership system, matched the staff’s own hand-filtered export exactly.
of an association’s event buyers renewed their membership, but only 46% bought events again. The gap is the opportunity.
From current customers’ data, shared without names.
Aligned KPIs reads straight from the systems you already use, calculates each figure one way, and shows its work. No re-keying, and no new system for your staff to learn.
QuickBooks for the books; GrowthZone, McTrade, ChamberMaster, Novi or another membership system for members, invoices, payments, events and prospects.
Rebuilt every morning. Cash, invoices and events refresh every few minutes during business hours, marked Live.
Months of Cash, retention and new members are calculated once and match on every page, deck, brief, phone and wall screen.
Each page lists its sources and their dates, and most counts click through to the members, deposits or invoices behind them.
Executive Intelligence follows written rules (“on budget” means within 2%), and every rule is in Help for anyone to read.
Passwordless sign-in, each organization’s data walled off from every other, and read-only connections to your systems.
Every Aligned KPIs package includes an Executive Partnership. We set it up, keep your data right, prepare your board materials and review the numbers with you every quarter. You lead.
| Just software | Just consulting | Aligned KPIsConsulting + software | |
|---|---|---|---|
| Who does the work | You and your staff | The consultant, once | We do, with you, all year |
| Setup and keeping the data right | Your job | Not their job | Included: we connect, map and maintain it |
| Running it month to month | Your job | Not offered | Included: we run it and prepare your board materials |
| Knowing what the numbers mean | Up to you | Yes, in a report | Included: a quarterly review with an experienced executive |
| Getting help | Support tickets, sometimes paid | Billable hours | Included: no tickets, no meter running |
| Six months later | Dashboards no one keeps up | A report that’s out of date | Live numbers we keep current |
| More time, deeper analysis, onsite training | Not offered | Billable | Available as Executive Advisory |
Software provides visibility. AI provides intelligence. People provide judgment.
Not a login and a support line. Our executives have led organizations your size or larger, and they keep Aligned KPIs running for you.
Not another dashboard tool. Connected to QuickBooks and your membership system, so the numbers stay current without anyone rebuilding them. Your CEO, board and team all see the same numbers.
Want more time? Executive Advisory adds deeper analysis, forecasting, onsite training and board presentations.
For the CEO: a kickoff and access to your systems. We do the rest.
We connect QuickBooks and your membership system and map your data. Nothing to install, nothing entered twice.
Your first live views and a review with an experienced executive. Together we agree on the few KPIs that matter.
Board-ready materials built on your KPIs. With the Executive package, we present the findings to your board ourselves.
Your KPIs kept current: data upkeep, monthly board materials and a quarterly review, with your questions answered anytime.
“DJ has helped transform how our staff and Board of Directors view and utilize organizational data.”
“We absolutely love our KPI dashboards. They make it incredibly easy to tell the story behind our numbers — which is everything when you’re trying to set direction as a chamber. My board is thrilled with the clarity, and our new dashboard with market share tracking has been a game changer.”
“This visibility has transformed how I lead — with clarity, transparency, and direction. Our board is more engaged, and our strategy is sharper thanks to 1 to 100.”
“Aligned KPIs is a game changer for us, and for all the other Chambers that embrace the opportunity to strengthen their executive capabilities. The Aligned KPIs team has built an outstanding product that brings together the tools and insights we need to make informed, strategic decisions and keep our team and Board fully engaged and informed. Superb work!”
Aligned KPIs is priced so a few retained members pay for it. Everything after that is return, plus the hours your team gets back.
members kept a year and Aligned KPIs pays for itself.
hours a month back for the CEO and staff, from month-end to the board packet.
DJ Muller founded WebLink, the membership platform that served more than 3,000 chambers and associations. A three-time CEO, he has spent three decades building technology companies and more than a decade coaching CEOs.
“I spent decades building software for chambers and associations, and years in the CEO seat myself. The hardest part was never the strategy. It was leading without ever being able to see, day to day, in one place, whether we were actually winning. That’s the gap Aligned KPIs™ closes.” DJ Muller, Founder & CEO
Every package includes an Executive Partnership: we set it up with your own numbers, keep it running and prepare your board materials. Start with a 15-minute call.
Your numbers are yours. We never sell, share, or train third-party AI models on your data.
See where your organization stands in a few minutes, or talk it through with DJ.