ABOUT US

Created for CEOs by Those Who’ve Been There

We don’t just understand the pressure — we’ve lived it.

1 to 100 Advisors was born from a simple truth: growing a business is never just about the numbers —

it’s about knowing what to do with them.

Our founder, DJ Muller, learned that firsthand. He bootstrapped  several startups, the most notable now being part of Personify (WebLink), which is still the leading platform for chambers of commerce and association management world-wide.   

His climb is marked by long nights, cash issues, high-stakes board meetings, intense VC pitches, and the constant weight of make-or-break decisions; the kind every founder faces.

He scaled smart, moved fast, and ultimately led his company to a successful acquisition. But more valuable than the exit were the lessons: how to bring clarity to chaos, align teams, and lead with confidence when it matters most.

That’s the DNA behind 1 to 100 Advisors.

Today, we combine AI-powered dashboards with real executive insight to help modern leaders cut through the noise, track what truly matters, and grow with intention. Whether you're running a chamber or association, scaling a startup, or steering a team of 1 to 100 employees, our platform delivers an executive-ready view of your KPIs — connected, contextual, and built for decision-making.

We’ve assembled a team of seasoned CEOs and executives who’ve been in the trenches. Our tools and advisory services aren’t just informative, they’re transformative. We give leaders insight they can trust, actions they can take, and a strategic partner who gets the weight of what they’re building.

Because we’ve been there.

Experience-backed. People-first. Built for leaders.